Hear me out! How are you preparing for your Black Friday weekend in your tourism or hospitality business? 🛌
Are you winging it? Planning to wake up on the day or maybe the day before and simply post ‘Black Friday Offer’.
Do you know how I know this? 😐
Because years ago, its what I would have done. This is one of the biggest weekends of the year for sales, especially online. But, here’s the thing. You need to prepare. Years ago it was a new concept that was mostly a thing from the US that was popular but it has slowly worked its way over here. I remember the first year I ran a Black Friday promotion, we simply put up an offer at a reduced price and labelled in Black Friday offer. It sold over 100 offers. Since then it has become so big, that standing out is hard. You might have an offer but its doesn’t get much attention.
However, It won’t be as successful for you unless you prep your audience and get their eyes and ears ready for your offer.👂👀
Get into your customers mind for a second. There is a million businesses trying to get their attention that one weekend, why would your offer stand out if you did nothing to lead up to it. 🙈
Here is what to do:
– Start your email list for a Black Friday offer now. You can set up a free account on Mail Chimp or Convert Kit.
– Start talking about it on your stories, in your content, on your website and get customers into a funnel all about your black friday offer. This way you are prepping your followers that an offer will be launched and to get into their awareness.
– Run a paid ad campaign on Facebook and Insta leading into the offer and get customers to sign up to your newsletter in order to hear about it (small budget over 2 weeks would be enough – keep it super targeted). Completely an option for you but a small spend now to build your list will be worthwhile.
Then the week of BF start warming up your email list about the offer and whats about to land.
Make sure the offer is at least 30% less than your original price as Black Friday is a sea of amazing offers, make sure yours is very competitive. Strip it right back to the bare bones and upsell later.
3 days before give your email list exclusive access to the offer first. If it sells out then great. If not go live on your socials and sell to all your followers.
Its not difficult, you just need to prepare. 20 engaged email leads is better than 100 facebook followers that are only lukewarm as getting them to buy will take more work than just one post. 🥰
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