Marketing for Tourism - Marketing For Tourism

Experts in Digital Marketing for Tourism

Digital marketing support for hotels, accommodation, and travel destinations in Ireland. Based in Donegal, we provide freelance digital marketing, consultancy, and staff training for travel and tourism businesses that are looking to increase their visitor numbers.

Recent Projects

Malin Head, Donegal

Travel and Tourism

How Wild Alpaca Way Streamlined Bookings and Increased Group Enquiries

Donegal

Hotels and Accomodation

From Invisible to Booked Out: How One Small Hotel Got Back on the Map

Donegal

Travel and Tourism

From Confused to Confident: How Small Business Owners Are Taking Control of Their Social Media

Do you feel your Accommodation business could be making more money?

Marketing results can be hard to generate. All your efforts could be costing you time and money, but are you doing the right things?

Take my Hotel Marketing Assessment and find out if you are leaving money on the table in your business. It’s quick, and you will receive suggestions you can implement today to improve results in terms of occupancy and revenue.

What our clients say

The website’s been a great addition to Wild Alpaca Way. The booking system has made things a lot easier – visitors can plan ahead, pick their time, and it keeps everything nice and organised on our end too. It’s definitely brought more attention to the place. People say they found us online and loved being able to see photos, read a bit about the alpacas, and get a feel for what the walk is like before they even arrive. It’s worked away well in the background all year, doing its job and helping us welcome more folk up the hill. Wouldn’t be without it now!

Outstanding Marketing Consultancy – Highly Recommended We have been working with Joleene in Marketing for Tourism for the past nine months, and the results have been exceptional. Her expertise in marketing strategy, combined with a deep understanding of our business, has expanded our customer base and driven growth. One of the most impressive aspects of her work has been the ability to reach a wider audience through creative and engaging social media campaigns. Her fresh ideas and data-driven approach have not only boosted our online presence but also converted engagement into tangible business growth.

I recently completed the 4-week Marketing for Tourism class with Joleene McDermott and I can confidently say it was an invaluable experience. Joleene's expertise in the tourism industry, combined with her practical, hands-on approach, gave me a comprehensive understanding of how to effectively promote destinations and services online. Each session was packed with real-world examples, actionable strategies, and interactive activities. What really stood out was Joleene's ability to break down complex concepts into easy-to-understand steps — accessible for beginners while still providing depth for those with more experience. I left feeling confident in my ability to create compelling social media campaigns, and the skills I gained are already proving useful. I highly recommend this class to anyone looking to expand their marketing knowledge within the tourism sector!

I came to Joleene's mentoring with very little knowledge of social media's potential for building a clear brand and key messages. Over 6 weeks, she answered every question — however basic — and inspired me to try things out. By the end, I was confident in developing a full social media strategy: what to post, when to post it, and what form it should take. She demonstrated everything on screen from start to finish, and we set up many channels from scratch. Whether the social media landscape feels overwhelming and you don't know where to start, or your channels aren't doing what they could be — Joleene is the right person to get you there. Enthusiastic, professional, friendly and extremely knowledgeable. I would highly recommend Marketing for Tourism.

We engaged this service to conduct stakeholder research, planning and training in relation to our social media presence. Joleene created and delivered a bespoke training for our organisation which was a very high standard. Her insight and analysis provided valuable learning and has enabled our organisation to utilise social media in a much more effective way. I would highly recommend this service.

What to expect

More customers and more profits.

Let's grow your business

I’ve helped hospitality businesses unlock new growth with tailored digital strategies. By optimising campaigns across social, search, and email, I deliver results that directly impact your bottom line.

Increase in Annual Revenue for Donegal based Hospitality Business

0 %

Reduction in OTA Dependency for one Donegal Hotel

0 %

Direct Revenue for More Profit

Stop giving away your profits to online travel agents. My proven direct booking strategies reduce reliance on OTAs, increase margins, and put you back in control of your customer relationships.

Reead our latest tips and resources

Travel and Tourism

3 Things Holding Donegal Businesses Back from Growing Online (And How to Fix Them)

When growth stalls, most small businesses assume the problem is awareness. In our experience, it rarely is. Here are the three things we actually find holding Donegal businesses back online — and what we do about it

May 12, 2026

General

Prepare your Tourism/ Hospitality Business for Black Friday today

Hear me out! How are you preparing for your Black Friday weekend in your tourism or hospitality business? Are you winging it? Planning to wake up on the day or maybe the day before and simply post ‘Black Friday Offer’.

June 17, 2025

Hotels and Accomodation

Are no shows killing your Tourism Business? Why you need a bookable Website

Every tourism and hospitality business suffers from no shows and cancellations but there are ways you can protect yourself as a tourism business owner and protect your income. Having a Bookable website is one way to ensure your business is

June 17, 2025

Hotels and Accomodation

How to prepare your Hotel Christmas Marketing Plan in 9 steps

Get Christmas ready in 9 simple steps with my fail proof marketing plan. I repeat this every year with results to include revenue increase, occupancy increase and sold out party nights. Just don’t leave it too long to implement as

June 17, 2025

Hotels and Accomodation

Do you use Social Media as your only Marketing Tool for your B&B, guesthouse, Airbnb and small hotel?

Lots of people I meet are using Social Media to build their business, it is an absolute golden opportunity to get new eyes on what you sell and deal directly with your guests AND it’s free. But here is the

June 17, 2025

Hotels and Accomodation

Grow your business with a better pricing strategy

This month one accommodation business I work with saw a 47% increase in revenue and only an 18% increase in occupancy in February alone. How did I achieve this? Read on to find out the pricing strategy I used. Many

June 17, 2025

Opening in September 2026 - Hotel Marketing Training Program

If you feel you are doing everything but nothing is working, then my hotel marketing program will be for you. This is an 8-week program training you on how I get results for my clients that lead to increased revenue and occupancy every time. Stop guessing and start implementing the systems you need to make marketing your accommodation business easier which leads to more revenue.